Menjadi Wirausaha Kreatif, Inovatif, Dan Mandiri Dengan Pembelajaran Digital Marketing Trend Di Wilayah Dukuh Sambilegi, Kecamatan Depok, Kabupaten Sleman Provinsi Daerah Istimewa Yogyakarta

Abstract

Many Sambilegi hamlet MSMEs are business actors including catering businesses, processed fruit, household furniture, grocery stalls, handicrafts and many more. However, these business actors find it difficult in the field of marketing, especially during the pandemic all are required to use digital media. Because of these problems, it is necessary to have an appropriate Digital Marketing strategy that can be practiced so as to increase competition and the durability of digital marketing which is getting higher at this time. After the socialization and training activities, the community is increasingly eager to offer their products through digital media.